Mar Aberto • Visual Identity
Mar Aberto (en: Open Sea)'s brand - podcast produced by Porto Iracema das Artes (cultural production and arts school) - gives a young and creative vibe. The identity is complemented with contrasting graphic elements that, when overlaid, compose a variety of combinations, bringing organic features through the lines and curves of the digital vector.
The popular belief that the reverberation of sound on the shell is the ''sound of the sea" lead to the main inspiration for this concept, illustrating a shell and the main element, but aso bringing other sea related elements, since the school is located near the beach area. Also, the speech balloon in the logo reinforces this concept of sound, making reference to the voice.