Whilst working in-house at Marie-Chantal, I was responsible for creating weekly email campaigns as part of the company’s digital marketing strategy. Designed with the company’s brand values in mind, the emails were delicate and refined, sprinkled with a touch of playfulness and nostalgia.
Another platform for the brand’s online presence, the MC Blog features beauty tips from the company’s founder, Princess Marie-Chantal of Greece. These illustrations reflect her refined taste and delicate nature.
I was also responsible for taking photographs in-store to create content for social media. This included taking close-ups shots of the clothing - often styled with props - to emphasise the careful craftsmanship and luxurious quality of the materials.
