Maris, a fragrance company, needed a comprehensive branding and UI e-commerce web design project to strengthen their online presence. The project encompassed multiple facets, including the development of branding guidelines, the creation of lo-fi wireframes, and the design of high-fidelity UI web interfaces using Figma. The primary objective was to establish a cohesive visual identity for Maris and translate it into captivating and user-friendly web designs. By aligning their brand image across various touch-points and enhancing the user experience, Maris aimed to attract and engage customers on their e-commerce platform, ultimately driving growth and success for their business.