Marketing Campaign
The Raising Awareness Campaign for Art Fund. Encouraging students to get away from overstimulated university life and to find their place in a museum or a gallery.
Cultural de-stressing
Art Fund research found out that 63% of UK adults (figures for 2019) find museums and galleries helpful in de-stressing. However, only 6% visit them regularly.
This is even worse for young adults. Only 23% of university students claimed to ever visit a museum or gallery.
Art and Culture simply isn’t a spending category that students often budget for.
That's why Art Fund offers a "Student Art Pass", a membership card that provides an entry to hundreds of the UK’s best cultural destinations for less, plus 50% off major exhibitions. All of this for a fiver!
The #YourArtIsland Campaign is based on the concept of the desert island.
When they feel anxious, some people would love to get away from a stressful environment to a pleasant and peaceful one… to be alone on a desert island far away from all the stress and triggers. Museums and galleries can be perfect places to do just that.