Marketing Campaign & Copywriting | Harvey Nichols x So Shady

  • Carina Derhalli

For the launch of So Shady eyewear in Harvey Nichols Knightsbridge on 12/6/19. I was involved in the creative direction of the campaign. I wrote all of the marketing & social copy, the press release and the copy for the packaging collateral. Please see below and let me know what you think!

Video Campaign Copy
The video announcing the launch was shared via social channels on @soshady, @our_social_collective and @harveynichols.
I wrote the copy to go alongside the video as a caption or sub text to announce the launch to consumers.
Press Release
I wrote the copy for the press release announcing the launch.
Email Banner
I wrote the copy and then created this banner on InDesign to be sent out to Our Social Collective and So Shady's subscribers annoucning the launch.
The full email can be seen here:
Retail Packaging
I wrote the copy for the care & warranty cards that is included in the packaging when a customer makes a purchase.