Marketing Strategy for QuL Language Solutions Entering the Health Sector

This project aims to assist the client organization on branding and marketing its services to the Health Sector and more specifically the NHS. It is planned for two marketing campaigns to be developed focusing on two target groups in order to effectively communicate the company’s services local immigrants and investigate the feasibility of working with the NHS and help decrease the number of missed appointments caused by communication issues. For the achievement of the project, primary research is required towards the immigrants and for secondary using professional financial journals, such as the Economist and Financial Times, academic sources, business reports and market search.