Marlboro Charity

The Marlboro Charity Foundation is an imaginary branch of the Marlboro Cigarette Foundation and promotes an exclusive charity-racing tournament. The entire proceeds of the initiative, titled "Marlboro Charity”, will be set up in the Silverstone, Towcester. I took care of the design, construction and organization of advertising the competition, building the hypothetical company and explaining the future cultural itineraries for children and young people thanks to donation, recognizing Formula 1 as a primary and irreplaceable social fundraising function. I design a poster that would integrate both the charity reason and the sport event. The colours used are definitely useful to attract attention and to remind the sponsor of the event. The photograph convey the message much better than the written text. A design of an e-mail invitation dedicated to the tournament and the opening a dedicated website to donate was designed to implement the project.