Marta Abello
Photography and Poster Creation of 'Marta Abello' 3 in 1 product that is practical with its surroundings.
I reduced the temperature of the images above as I wanted to add some warmth, adding more yellow and orange light to the photograph and the overall colour of the material. Also I changed the saturation of the image, bringing down the oranges and yellows as the temperature change made it greatly orange almost fake.I repeated this process for the second image and moved on to photoshop to crop the images and retouch the background.
The Photographs above are my final retouched products. After completing editing, I began creating some posters to promote the furniture on Adobe Photoshop. The final posters I created are presented below.
As shown on the posters I followed a minimalist style; one is coloured and the other greyscale. The reason I followed a greyscale design for one of my promotional posters as I wanted the product to stand out, hence as to why I used a light grey background. Moreover I added some extra typography including the website link at the bottom right hand corner, further above I added the name of that specific furniture collection and the price of one. I trust this will inform the viewer what the product is and where they can gain more information from if they were interested.
The reason I created a colour and a greyscale poster is because I believe both posters evoke a different feeling. What I mean by this, is that the coloured poster creates the feeling that this product is more for the home, it appears very natural and warm. Whereas the greyscale suggests that it could be used in a professional environment, as it could create convenience but also compliment the workplace visually.