MARTINI

Come Together for MARTINI Time taps into the lives of the social, high energy ‘exuberants’ that are MARTINI’s target audience. The cans make MARTINI accessible for a busy, impulsive generation that don’t follow a schedule. By putting MARTINI and tonic in cans, the brand immediately becomes an option. People are able to pick the cans up on the move and stop wherever they can to enjoy their MARTINI Time. MARTINI want social, high energy ‘exuberants’ to buy their products, to do so they must tap into their way of life. Come Together Cans make MARTINI accessible for a busy, impulsive generation that don’t follow a schedule. The aperitivo is no longer a priority, by putting MARTINI and tonic in cans, the brand immediately becomes an option. People are able to pick the cans up on the move and stop wherever they can to enjoy their MARTINI Time. The cans come stuck together in pairs, so people share their MARTINI Time with their friends and family. MARTINI will now always be viewed as a drink to be shared. A social media campaign with hashtags makes the drinks interactive and encourages people to share photos of themselves drinking the new Come Together Cans.