Martini Time

My concept to promote 'Martini Time', encouraging young people to spend time with friends and family with Martini as part of the D&AD New Blood Awards 2020. The idea revolves around Martini Time Lockers and a corresponding app. The Martini Time app allows the user to create an account, scan the QR code shown on a Martini locker and then lock their phone in the locker in order to gain Martini Time points. These points can then be exchanged for Martini incentives, thus encouraging users to disconnect from their phone and make time for friends and family.