Masks for Good

Our Masks for Good campaign designed to help retail open safely kicked off with units across both of Westfield’s London malls. The Masks for Good campaign was born from Backlash wanting to do our part and provide retailers with a positive message and service around mask wearing to help the UK retail combat the effects of Covid-19. The ready-to-go campaign for businesses creates a positive social movement that aims to turn mask wearing into a force for good. Through the simple purchase of a reusable mask the public will simultaneously be supporting charities in their local community whilst also being kinder to the environment.