The Mastercard Priceless London campaign is an online programme featuring offers, promotions and unique events for Mastercard cardholders.
As Event Director I produced and delivered over 100 consumer experiential events in partnership with celebrated institutions such as V&A, Southbank Centre and Natural History Museum. We hosted after hour events at the museums where guests had access to exhibition curators and scientists and taken on exclusive tours of underground vaults.
The ongoing campaign delivered 150,000 online registrations, increasing engagement across Mastercard’s official social media platforms and strengthening brand equity in music. I produced and managed over 100 Priceless events, including gigs, experiential events and theatre nights. I led on a range of digital disciplines and communications such as campaign emails, website promotions, promotional films and social media led promotions.
The success of this campaign has led to the programme being rolled out to over 50 cities worldwide.
The programme was won numerous industry awards inlcluding best integrated event campaign at the Event Awards.