Masters of Creativity

Become a master of creative excellence

Stepping up into a senior management role requires a well-rounded yet comprehensive knowledge of every area within creative communications, as well as the ability to develop and lead an efficient team. The Masters of Creativity programme is designed to help people with around seven years’ industry experience hone their skills in everything from selling creativity to strategic leadership.

The Programme

The programme takes place during Cannes Lions and is divided into eight hour-long modules, each led by a professional at the top of their game: from award-winning creative directors to CEOs from the world’s biggest agencies. These are the people who know exactly what it takes to create stand-out work.  Participants work in multi-discipline groups alongside a mentor to answer a real-life brief set by a global brand, before presenting their response on the final day to the client. It’s a collaborative experience and a chance to learn with people from a host of different job backgrounds, company types and countries. The winning team will collect with trophy onstage during the Awards Show. 

The Brief

This year, the brief for the Masters of Creativity has been set by Mondelez International, who are asking participants to convince EU adult consumers that Oreo cookies are not just for kids. An initial briefing document can be downloaded below. Those taking part in the programme will receive a more comprehensive brief two weeks before the Festival.

The Masters

Each module is presented by a ‘master’, a truly outstanding industry expert who draws on their knowledge, experience and insights, delivering world-class learning exclusively to the group. Masters are briefed pre-Festival and create exclusive presentations only available for the class.

The Programme

  • Sunday 18 June 14:00 Welcome and brief
  • Welcome drinks for the Lions Masters of Creativity drink and a presentation of client brief
  • Monday 19 June 09:00 Strategic Leadership
  • Sarah Watson on developing your own vision, building a winning team, finding and retaining creative talent, building a creative culture 
  • Monday 19 June 10:00 Content
  • Eleonore Ogrinz on storytelling, digital, search, big data and personalisation and social media  
  • Monday 19 June 11:00 Summary
  • A summary of the key learnings from the morning sessions 
  • Tuesday 20 June 09:00 Creativity
  • Rob Reilly on inspiration, building creative magic, idea generation, being fearless, story-building and originality
  • Tuesday 20 June 10:00 Media
  • Nick Brien on relevant media channels, media planning, business growth through innovation and creativity
  • Tuesday 20 June 11:00 Summary
  • A summary of the key learnings from the morning sessions 
  • Wednesday 21 June 09:00 Innovation
  • Scott Galloway on breakthrough technology, R&D prototyping
  • Wednesday 21 June 10:00 Data 
  • Alan Schulman on data-driven results, utilising technology to find customers and to connect with them
  • Wednesday 21 June 11:00 Summary
  • A summary of the key learnings from the morning sessions 
  • Thursday 22 June 09:00 Creative Effectiveness
  • Adrian Farina on measurable and proven impact of creativity, affecting consumer behaviour, brand equity and sales
  • Thursday 22 June 10:00 Selling Creativity
  • Beth Rilee-Kelley on selling brave, creating winning arguments and premier presentation skills
  • Thursday 22 June 11:00 Summary
  • A summary of the key learnings from the morning sessions
  • Friday 23 June 09:00 - 12:00 The PItch
  • 10 minutes per team followed by 5 minutes Q&A
  • Friday 23 June 13:00 Learning Feedback
  • Review session with Keith Reinhard to understand key learnings and what actions we learned

The Course Chairman

Once the masters have shared their wisdom, original mad man and industry legend Keith Reinhard will summarise and reflect, sharing his experience from a 50+ year career. 

Important information

  • How much?
  • €3,495 (+TVA). Price includes full-week pass to Cannes Lions
  • When?
  • 19–23 June 2017


Registration is now open. There are limited spaces available on the Masters of Creativity programme so don't miss out.

Register online

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