Sunday 18 June 14:00
Welcome and brief
Welcome drinks for the Lions Masters of Creativity drink and a presentation of client brief
Monday 19 June 09:00
Strategic Leadership
Sarah Watson on developing your own vision, building a winning team, finding and retaining creative talent, building a creative culture
Monday 19 June 10:00
Content
Eleonore Ogrinz on storytelling, digital, search, big data and personalisation and social media
Monday 19 June 11:00
Summary
A summary of the key learnings from the morning sessions
Tuesday 20 June 09:00
Creativity
Rob Reilly on inspiration, building creative magic, idea generation, being fearless, story-building and originality
Tuesday 20 June 10:00
Media
Nick Brien on relevant media channels, media planning, business growth through innovation and creativity
Tuesday 20 June 11:00
Summary
A summary of the key learnings from the morning sessions
Wednesday 21 June 09:00
Innovation
Scott Galloway on breakthrough technology, R&D prototyping
Wednesday 21 June 10:00
Data
Alan Schulman on data-driven results, utilising technology to find customers and to connect with them
Wednesday 21 June 11:00
Summary
A summary of the key learnings from the morning sessions
Thursday 22 June 09:00
Creative Effectiveness
Adrian Farina on measurable and proven impact of creativity, affecting consumer behaviour, brand equity and sales
Thursday 22 June 10:00
Selling Creativity
Beth Rilee-Kelley on selling brave, creating winning arguments and premier presentation skills
Thursday 22 June 11:00
Summary
A summary of the key learnings from the morning sessions
Friday 23 June 09:00 - 12:00
The PItch
10 minutes per team followed by 5 minutes Q&A
Friday 23 June 13:00
Learning Feedback
Review session with Keith Reinhard to understand key learnings and what actions we learned
Once the masters have shared their wisdom, original mad man and industry legend Keith Reinhard will summarise and reflect, sharing his experience from a 50+ year career.