Social Strategy:
Instagram is the undisputed center of the world of cosmetics. And Instagram and Snapchat filters are becoming ever more popular means to improve appearance and boost selfconfidence. But Mata Belle makeup wants to help the consumer return to a more natural “No Filter Beauty” and free herself from the needs of such artificial digital tools to feel beautiful in real life.
The Method for Mata Belle Cosmetics:
The concept of the social strategy developed for this brand has then made it possible to conceive and create content aimed at increasing brand awareness and increasing conversions on the site thanks to “how-to” content on the maku- up. No filters or effect have been used to boost the following pictures featuring Amanda Campana.