Matt and Dzino Run x London Marathon x Health Poverty Action
We are slated to raise £4k for Health Poverty Action, but we are not inclined to solicit funds by simply asking with our hands out. Given the unprecedented times, we find ourselves living, we understand, first handedly, how complicated things have become concerning personal finances and planning for the future. We want to pursue alternative ways to raise charitable contributions. We want to make products that our audience can purchase, connect with our lifestyle/training process, and fuel and encourage our complete the daunting 26.2 miles that await us.
In the spirit of activism, we are producing this limited edition T-Shirt, fostering awareness and raising money for Health Poverty Action, as we set out to run the London Marathon for their cause.
In the end, our most successful idea was to remix the famous ‘STOP PRE’ shirt design (seen below). It is an informal typographic knocked out, set in a red stop sign shape. The shirt was made famous by running legend Steve Prefontaine after he beat Gerry Lindgren circa1972. Gerry had initially created the t-shirt and wore it to the race to taunt Steve.
We decided to amend the message, opposite the signification of ‘STOP’ inherent in the red sign, thus making the shaped green. We redressed the messaging to read ‘STOP POVERTY’ using an extremely homemade typeface Ed Ruscha calls Boy Scout Utility Modern, similarly styled to the original and appropriately vernacular.
We want to foster a community of runners to ‘GO’ out and help Health Poverty Action end poverty.