Maxi - Brand Identity Design

  • Hakan Ihtiyaroglu

Maxi is an AI-based financial advisor. You can add Maxi to all your bank accounts so it analyzes your financial situation and arranges the best spending plan accordingly. Therefore, while creating the logo and the brand identity, I choose the idea of ​​AI to combine the data and the logo was composed of graphics that symbolize this data. The brand identity can get in different forms with a different sequence of its parts and continues to offer different solutions whilst being improved with its machine learning abilities.