Mayor of London: Male Violence Against Women and Girls

  • Johanna Yaovi

The Mayor of London is seeking to stamp out sexism in the capital by calling on male residents to ’have a word with yourself, then your mates’ around any sexist attitudes or inappropriate behaviours they may harbour or observe. An integrated campaign including broadcast, billboards, social, sports partnerships and influencer engagement accosts men wherever they go to address an epidemic of misogyny and male violence against women and girls in society.