We gave McCoy's Crisps a manly makeover to align the packaging more with the brand message "MAN CRISPS". By turning the pack on its side, we've maintained the same dimensions, but allow even the biggest and manliest of hands to fit inside with ease.
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• Awarded Pack of the Week on The Dieline
• Featured on Creative Review design blog
• Featured on FoodBeast design blog
• Featured on DesignWeek design blog
• Featured on Thrillist design blog
• Featured on The Drum