This was a open call for poster designs to be sold at Savage Beauty, the V&A's record breaking Alexander McQueen retrospective.
I was inspired by McQueen's groundbreaking 'bumster' jean cut, which changed the way we wear trousers forever. I wanted to capture it in a way that echoed McQueen's instinctive, radical, humorous approach.
While receiving my prize I was told that Sarah Burton had laughed and called it 'genius', immediately choosing it for inclusion.
The poster sold out on an almost weekly basis, and was called 'the fun one' by staff at the museum.
This is a label I aim for in all my work.