Meat Brand

Pure Meat is a sustainable, eco-friendly and ethical lab-grown meat branding. Nowadays, science is working on creating another kind of food to secure the future of the food industry. This branding invites people to consume sustainable meat made in laboratories, without slaughtering animals or acquire big extensions of land or using excessive water as the traditional food industry does. Instead, Pure Meat is sustainable, nutritional and delicious. A public intervention is part of the campaign, the QR code links to the film and two posters are developed for the brand.