Meet ASOS Fashion Discovery 2016 Winner, Elissa Poppy

  • Joseph Heath
  • Sunny Patel
  • Kat Fitzakerly

Forget lingerie as you know it and meet young designer Elissa Grainger. Since winning last year's Fashion Discovery, she's been working on her new collection of handcrafted underwear designs in latex. And now you can see for yourself, as her all-new, exclusive pieces are available on ASOS. Drops don’t get much juicier than this…

Applications for ASOS Fashion Discovery 2017 are open. Apply now for your chance to win big for your fashion brand. Deadline: 30 October 2017

Lacetex love

When it comes to next-level texture mash-ups, Elissa’s got game. For her, it’s all about ‘lacetex’ – a unique mix of heavy, embroidered lace in racy rubber. The result? Pretty, premium-looking underwear with a mega-sexy fit and an unexpected edge. This second-skin nude set, with hot-pink floral appliqué, shows it’s a match made in heaven.

What lies beneath

Elissa knows that underwear is the foundation to any look and, done right, can be your secret confidence kick. Go for a daring, black latex set with double-high hip straps and a crossover chest design, and you just know you’re in for a kickass day.

All about that waist

It might be underwear, but don't be afraid to wear your fave new buy as outerwear, too. This year, XXL shirts with 80s inspired power-sleeves are everywhere, so enlisting the help of a same-shade corset belt is a fresh way to elevate the look.Make it mega in blood red.

Stitched-up sweetness

When life gives her high-waisted pants, Elissa sees more surface area for experimenting. We’ve fallen hard for the brave aesthetic of the cut-outs and corset detailing on this pair. The shape is flattering, the craftsmanship looks £££ and, the best bit? You can get a matching set.

Bralet envy

The standard lace bralet has received a fierce-as remix in this new range. Musky pink, gothic black lace and a front-fastening tie amp the cool vibes all the way up. Layer under a slightly sheer black T-shirt and repeat after Elissa herself… 'You can see my bra? Good, it was expensive.'

Fashion Discovery 2017

Think you've got what it takes to win this year's competition? We want to help you take your brand to the next level with prize money of £50,000, mentoring from our experts, plus your collection sold on ASOS for at least two seasons.


Apply now for your chance to win big for your brand.

(Deadline: 30 October 2017)