Tucked in the back of every Anthropologie store is what we (in a rather simplistic way) call ‘the art room’. It’s a hub of creativity; the engine room for the innovative visual identity that the brand is renowned for.
Within its walls teams of artists work harmoniously. Combined, they’ll spend 100-plus hours a week using everything from power tools to paint brushes in order to handcraft every element of our in-store displays and window installations. From scratch. It’s an approach that’s extremely rare in a retail landscape which – when it comes to store environment at least – is driven by cost-reducing uniformity.
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“Our display teams work from the same brief but they all have the freedom to interpret the concept in an individual way,” explains Bryn White, Anthropologie’s display manager. “This approach allows room for creativity and means that each outcome is totally unique. Every creation reflects the expertise of the artists that have worked on it too, giving all of our stores their own distinct visual expression.”
Over the years this approach has spawned many imaginative outcomes – hand-painted neon wisteria trailing from shop fronts, towering fabric sunflowers dominating windows and five-metre-long whales made from recycled denim to name just a few.
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