#MeetYourMatte Matte lipstick is a matter of style.M.A.C, the cultural icon of individuality and self-expression in beauty, knows better than anyone else. Matte lip is all about how you wear it: Finish, texture, attitude, personal style. M.A.C demystifies wearing colour by celebrating the style with which it is worn. Strategy Director : Christianne Hamilton Creative Director : George Yandel Creative Director of Copy : Jess Clark Art Direction & Design lead : Clare Merrick Design support : Sophie Nauton Jones Campaign Photographer / Director : Felecity Ingram DOP : Jack Reynolds Talent Visuals Photographer : Callum Toy Stylist : Harry Lamberd Make-up : M.A.C Hair : Anna Cofone