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Meller Stress Test Zone

Goals:
To launch brand in digital and improve brand recognition
Insight:
There are some periods in life when circumstances are stronger than we are. Troubles accumulate, and even the most resistant become nervous. All because we don’t know how to control our emotions.
Solution:
In any strange situations have some Meller. Brand creates a space «Stress-test zone» where everyone can learn how to cope with their stress using gaming mechanics.

Credits

Sergey Streltsov

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  • Strategic Planner
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Project Tags

  • digital
  • interactive
  • FMCG
  • gaming
  • Creative
  • Promo
  • quest

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