Mend

Using the selected news headline as a foundation, 'Human Stem Cells Were First Successfully Cloned' create an ownable brand and product to apply to a packaging format and brand world application. Mend is a male skincare brand which focuses on fixing and repairing damaged skin overnight with body sleep masks. The range includes face, hand and foot masks which are invisibly worn overnight to perform specific health and skin restoration functions. The brand aims to reach a new target audience of men who aren’t familiar with using skincare regularly, highlighting the ease and comfort of the products, with minimal effort required, whilst attempting to break certain social stigmas and conceptions.