Mens Mental health Ad

British men are 3 times more likely to commit suicide than women. 2/3 baby boomers experiencing mental health symptoms but don’t feel like they’re serious. The men in our lives are normally the ones we look up to, supporting us and giving a shoulder to cry on. But men over 50 are most at risk from mental health issues, and are the ones less likely to seek help. This ad is to encourage children and families to start the conversation around mental health. We had a brief from Sane, a mental health charity. We came up with the concept of The Man Cave, switching the meaning. We wanted to target gen x and baby boomers through their children. #advertising #creativeadvertising #copywriter #artdirection

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