Mentos Now Mints - Italy

When our Italian Partners, What Else?, joined up with Mentos Now Mints, to spread the Mentos love through the crowds at the Internazionali di Tennis BNP Paribas di Roma, great things happened.

Over 6 days GIFGIF had over 1,000 visitors! The booth was fully branded with Mentos art work and the custom gallery, overlay and start button meant Mentos felt like they had their very own app. A perfect tool for increasing brand awareness and engagement.

The overall reach of the campaign across Facebook, Twitter and Instagram was over 48,0000!

Friendly Brand Ambassadors handed out Mentos Now mints to passers-by, appealing to kids and big kids alike. They all got involved and loved making super fun GIFs that they could share with their friends.