Menzies Distribution
Helping a $1bn turnover logistics giant cement their new position as smart supply chain solutions with a new, growth proof, UX driven website in just 6 weeks.
THE CLIENT
Never has logistics been a more important part of the economy and daily life. With retail and consumer expectation changing at such a rapid rate the supply chains to provide for these changes have had to evolve and innovate to keep up. Since 1833 Menzies Distribution has been delivering to every high street across the UK with an unrivaled reputation and history within newstrade. To keep pace with the rapidly changing market, Menzies are now the UK’s most innovative logistics company and have rebranded to reflect their positioning as a smart supply chain solutions provider.
THE CHALLENGE
Change is hard to implement at speed in large organisations. So with a new brand and proposition to roll out before the end of the year, Menzies needed a digital partner that could bring their vision to life in just 6 weeks and manage a project of this scale.
With a blend of excellent UX lead design, experience bringing brands to life and the process and management to deliver to tight deadlines, the Menzies team trusted Wonderful to create a new site as a platform to build their proposition from. Difficult to update and expensive to maintain, the existing Umbraco based site was not giving the Menzies team the control they needed over such an important brand touchpoint, at such a crucial time.
THE RESULTS
The site launched to great success amongst the Menzies Distribution board as well as the users, a major corporate website delivered on time and budget against a short timeline. The time invested in site architecture was soon validated with the acquisition of Bibby Logistics shortly after the site went live. Site performance has also seen a significant improvement, maximising the benefit of any marketing activity:
First month stats:
- Bounce Rate down by 22%
- Number of Sessions per User up 11.84%
- Average time on page up 17%
- 96% Site Technical SEO Health Score up from 72%
Read more on how we delivered these results for this logistics giant here:
https://www.bewonderful.co.uk/our-work/menzies
