This project aims to guide guests and visitors on a journey of discovery among Bologna's best-kept secrets, through a series of 7 illustrated visuals that capture the imagery and charm of its most emblematic places.
Each illustration, created with a color palette ranging from warm shades of light orange to deep, intense hues, invites you to explore the city from a unique and fascinating perspective. With this visual identity, the Mercure Hotel Bologna is not just a place to stay, but becomes an integral part of the urban adventure, offering guests an immersive experience in the beating heart and mysteries of Bologna.