Merrow Incubator

An experimental art startup from Fall River, Massachusetts — Merrow Incubator wanted to express their playful side with this experimental identity. We wanted to create a strong logo that felt contemporary and constructed. We created an identity system that used an unusual colour palette, geometric shapes and a grotesk typeface. These elements could be mixed in a variety of different ways and used in conjunction with whatever images or photographs we had for each event, to create different mini identities for each pillar of the organisation. My role in this project was as lead designer. I designed the logo, identity, typography and colour palette, as well as all print outputs, evites, gifs, posters and web homepage.