MetLife - Meet The 100

Every year MetLife, one of the largest global providers of employee benefit programs, develops an Employee Benefits Trend Study. In no small feat, they put together a benefit trends study with 100 people to define work-life balance. To unpack the results, MetLife was looking for a partner to deliver next-level video creative, in a design-led, humanistic approach. A static dossier wouldn’t do it justice. We gave life to the information. We gave voice to the people behind the numbers. Working closely with the award-winning line-up of FF Creative’s video producers and WIREWAX’s CX team, MetLife developed an interactive video that provided a two-way dialogue with viewers. Using branching technology, viewers self-select which research topics they’re interested in. Within each topic, hotspots and overlays reveal personal testimonies. Viewers can see and hear what these stats mean to real people.