METRO Cash & Carry - Back 2 School Campaign

Idea: Give parents and kids a new breed of role models that prove that not only education is important, but that it can also be cool. Endorsers: Two inventors, Raul Oaida (who built a car out of 500.000 Lego pieces) and Ionut Budisteanu (he built a self driving car) Facebook App: We designed and developed a Facebook App in which the user was invited to choose one of the two endorsers as his avatar. He then had to race the other, in METRO City, and pick as many METRO supplies as possible (hence presenting the whole METRO Back To School product range).