Michael Kors – Lunar New Year 2017

  • Nicole Licht
  • cheryl rhoden
  • Giorgio Milella

Michael Kors approached me to work with their in-house design team to develop and design the brand's 2017 Lunar New Year digital campaign. The campaign includes a series of 9 handmade paper crafted feather filled photographs and a video, both featuring a Michael Kors capsule collection. The Michael Kors team used the feathers, having them directly translated and reproduced, to inform their flagship store's window displays throughout Asia and in London. CREDITS: Stills Creative Direction: Michael Kors Art Direction: Nicole Licht & Michael Kors Design, Props, Styling: Nicole Licht Stylist Assist: Melissa Deckert Photography: Brad Bridgers Video Creative Direction: Michael Kors Director, Art Direction, Props, Styling: Nicole Licht Video Production: Rare Icons Editing: Offsite Productions Color Grading: Shawn King Color