As the volume of microplastic in our bodies, food, and atmosphere grows, we launched microplastic.me - a global awareness campaign, informing audiences about how microplastic is formed, and how it can be reduced. With the campaign film depicting the dizzying POV journey of a microplastic particle, we invite audiences to take the world’s first-ever microplastic test.
Moviemaking… A look behind the scenes of the campaign film
Hands On… Collaborating with visual effects experts to bring the idea to life
Screen Time… Taking the world’s first-ever microplastic test
A Million to One... Decorating the microplasric test with virtual particles
Making Of... DOP James Medcraft captured the process behind the film's visual effects
Awards
- EPICA Awards 2020 – Silver (Direction & Cinematography)
- Creative Circle 2020 – Silver (Film Craft: Editing)
- Kinsale Shark Awards 2020 – Bronze (Film Craft: Editing)
Credits
Agency: Fork Unstable Media GmbH
Client: Merck
Film Production: RadicalMedia
Creative Director: Paul Taggart
Senior Copywriter: Alexander Gradl
Senior Concept: Laura Zabel
Agency Producer: Lina Rieckel
Art Director: René Zimmermann
Art Director (film): Dan Maclagen
Programmer: Martin Hein
TPM: Siggi Förster
Client Service Director: Carl-Jochen Reinhardt
Motion Design: Marco Bergstein
Director: Quentin van den Bossche
Producer: Elliot Tagg
Executive Producer: Emily Rudge
Executive Producer: Ben Schneider
DOP: James Medcraft
Production Design: Emma Winter
Sound Design: Machineshop
Gaffer: Leopold Naessens
1st AC: Alex Bender
Grip: Charlie Wall
Editor: Ben Cornfield
Companies
Merck
- Non Creative Industries
