Microsite / Lacoste Explorateur

A brief given to us by Pentland. The goal was to launch the Explorateur Sport Collection by Lacoste to the multi-brand sports consumer. These graphic, architectural perspectives showcase the shoes in an urban landscape. Allowing the campaign to capture the energy of the brand.The concept was to visualize the urban explorers’ energy through the vibrant colours they spread over the black and white world we live in today. Photos provided by Scott Bass // http://www.scottbass.co.uk