Migh Centre
Toronto is the largest city in Canada, a metropolis that attracts lots of people every year looking to build a new life. The facts speak for themselves, in Toronto you will find one of the largest immigrant populations who combined speak an incredible 160 different languages. The city council have decided to build a new multipurpose events & conference complex in West Don Lands, previously an abandoned area but now the subject of significant investment, including the creation of a new residential community. The city council want a consistent logo that can be used in different channels including advertising campaigns and merchandising. The design needs to inspire, engage, and be instantly recognisable to the masses.
My concept: my idea was to create a campaign for the multipurpose events & conference complex that would be representative of the space, and give a sense of community for all the people and different cultures that would use it. It was also very important that the campaign had to represent the future and also embrace a sustainability message.
Final result: I created the name of the multipurpose centre by merging two words: Miscellaneous, for all the people from different cultures that live in Toronto and High Tech, to represent almost all the events that will take place at the multipurpose complex. The final name - The MIGH Centre. I chose to create a simple design but made it effective with my use of colours and images.