Mum’s sometimes find it a struggle to get their children to drink enough milk. Yazoo contains about 30% RDA of calcium and 6g of protein.
My job was to tell mum serving Yazoo is a great way for her children to enjoy milk and get the calcium they require.
Yazoo is more of a milk drink than your typical thick milkshake. Having studied the ingredients on pack it led me to the notion that it was quite simply just milk in disguise.
With milk in disguise as a startpoint I then looked at a cow’s markings, which led to me creating camouflage using a cow silhouette. I then used a suitable colour palette
to provide executions for other flavours in the range.