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Milk in Disguise

CLIENT
FrieslandCampina
BRAND
Yazoo
TITLE
Milk in Disguise
MEDIA
Press concept
BACKGROUND
Mum’s sometimes find it a struggle to get their children to drink enough milk. Yazoo contains about 30% RDA of calcium and 6g of protein.
My job was to tell mum serving Yazoo is a great way for her children to enjoy milk and get the calcium they require.
IDEA
Yazoo is more of a milk drink than your typical thick milkshake. Having studied the ingredients on pack it led me to the notion that it was quite simply just milk in disguise.
With milk in disguise as a startpoint I then looked at a cow’s markings, which led to me creating camouflage using a cow silhouette. I then used a suitable colour palette
to provide executions for other flavours in the range.
MY ROLE
Concept
Art direction Copy

Credits

Richard Hughes

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  • Senior Art Director
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