Milkybar Cookies & Cream Launch - Animated Social Content

  • Alex Hollings
  • Georgie Lord

Along with my colleague Georgie Lord, I was briefed to pitch a series of short animated videos that would run on social media alongside the launch of Milkybar's new 'Cookies & Cream' variant. With myself being proficient in frame-by-frame 2D animation, as well as motion graphics, and her being experienced in stop-motion animation, two would be animated by me and two by her. This created a project that existed across various mediums, while still having to stay consistent, combining photorealism for the motion graphics, real life photography for the stop motion and cartoony 2D animation too. This was also a new experience in project management for me, where I was coming up with the storyboards and pitching them to a brand team, for both myself and Georgie to go on and animate.

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