One of the most difficult and tricky tasks that a business encounters when they step into the market is to create their brand identity. Using multiple sales campaigns and advertising strategies, gaining the first-time customer may be easy; however, triggering a repeat purchase effect may not be a task as seamless as the former. Making the customer recognize the brand is very difficult since there is a lot of competition. Hence bringing differentiation to the product itself is not a possibility, rather the packaging can be changed, for which the logo, slogans, and other brand identify-creating illustrations and texts are essential. They cannot just be placed on the product itself via clear vinyl labels but also by placing larger vinyl stickers throughout the premises of the business. When the customer encounters the logo multiple times, they get used to it and recognize it in the very first place.
One reason that made successful business-owners use clear vinyl sheets was the variations available in color. Not just the sheet itself, but the printing can also be diversified as per the demands of the client since the latest techniques such as inkjet printing are used. This trait should be fully utilized by adding noticeable and alluring colors. The colors should be amended as per the product and the purpose of use. For instance, while a simpler ink and color might be more suitable for the labels and packaging of the products, brighter neon shade colors will assist in the beautification of larger stickers on the walls and doors of the premises. They look aesthetic and would not fail to attract customers towards them.