Provided consultation for the development and delivery of Mimouna London, including event production, marcomms and design.
Find further details about the event here: www.mimouna.london
Yelala, WLS & Live Lounge present Mimouna London
3YIN * GNAWA MANCHESTER * NANA * JUMANA MOON* ADELE MOSS * HOSTED BY RACHEL ROSE REID & RAKIN NIASS
A Moroccan Jewish celebration of music, food and fortune, influenced by a tapestry of North African folk tradition, a Kurdish Jewish Spring festival, and traceable all the way back to the ancient Barley harvest festival of Akitu. In many towns and villages in North Africa, Jewish people would invite their Muslim neighbours to sing, feast and bless together.
Yelala & Rumi's Cave will host a fresh twist on the traditional Spring celebration of Mimouna, with an eclectic programme packed with live music, spoken word, traditional customs, delicious food, and even a moment of meditation. Mimouna London is shaped by the diversity of the UK's Jewish and Muslim artists, bringing together creative talent from across the city and beyond.
The event is brimming with a combination of meaningful moments and top-quality music, kicking off with storytellers Jumana Moon & Adele Moss, who travel the country together enchanting audiences with tales from their ancestral cultures, followed by the chance for guests to create a decorative Mimouna table and learn about traditional customs with Ma'ayan.
From 6.30pm, music will take over, with a WOMAD-worthy line up of artists. Nana - a 4-piece all female Muslim hip-hop collective, Gnawa Manchester - bringing the hypnotic rhythms of Morocco's most ancient folk music, and 3yin [pronounced eye-yin] playing song & dance tunes from Jewish North African, Arabic & Sephardi communities, in a set created especially for Mimouna London. Expertly uniting these strands of activity, are hosts, Rachel Rose Reid and Rakin Niass. Throughout the evening, hot food will be served by Spice Caravan, a cooperative of local refugee and migrant women who cook recipes from their home countries of Sudan, Somalia, Eritrea, Morocco and Kenya.
Mimouna is a Moroccan Jewish celebration of song, feasting, and good fortune, influenced by a tapestry of North African folk traditions, and traceable all the way back to the ancient Barley harvest festival of Akitu. Historically, in many Moroccan towns, Jewish people would invite their Muslim neighbours to sing and eat together. Mimouna London seeks to bring this same spirit of celebration to London - Join Jewish & Muslim musicians. storytellers, poets, rappers and cooks from across the world for a celebration unlike any other.