• Elspeth Watson

A friend approached me to help design the identity for his new venture – Mind&Matter Consulting. With experience as an organisational consultant, COO, transformational coach, and change management advisor, he understood that by combining the psychological and the structural effects of change, the results are better and last longer. The conceptual approach I took was looking at how change is a journey that constantly affects everyone in a different way. I wanted to create fluidity within the logo and a feeling of potential change with the supporting assets. The result is both mature and playful, interesting and approachable and he was extremely happy with the outcome!