Mind Over Matter

  • Olivia Maskell

This is 'Mind Your Head' - a mental health campaign for Student Minds designed for young people/students which works in collaboration with universities to promote wellbeing. I created a campaign which works across all platforms as well as a small scale model of a pop up event which is used at freshers fairs and aims to reach the students directly. I also created a takeaway bag and box with printed collateral which acts as a prompt and signposts existing services that are available to students. Following this project my campaign is being archived on a new University of the Arts London public-facing website called MindWorks, which is going to be launched in time for the London Design Festival and aims to be a sustainable resource to support current staff and students who may be confronting challenges themselves, providing inspiration, encouragement, and insight.