MindsUnited: A Creative Concept for Mental Health in Football

Is there one ‘go-to’ that connects the global footballing (not limited to) community together to talk about such issues, sharing and contributing whilst also seeking expert help when in need? An idea originally conceived a few years ago, at the time as a lifestyle platform connecting fans globally with the worlds most iconic football stars and players, the idea has since developed. MindsUnited is a vision, a re-imagined identity, brand and campaign concept created to raise and emphasise mental health awareness. It’s aim is to deliver the importance of football/sports mental health and mental fitness through various initiatives, ultimately bringing the conversation to the fore connecting fans, players and football organisations alike.