Rebrand of The Chocolate Shop to The Mini British Food Hall
One of my departments at Liberty was The Chocolate Shop, which was re-branded as The Mini British Food Hall last year. The focus was to shift from luxury chocolate brands to an exclusive edit of Liberty's own luxury food offering. This included preserves, teas and alcohol that was all made entirely in Britain by small independant companies. The packaging was designed by British artists and the whole department aesthetic was to be a huge departure from what it was previously.