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Minoan spora*

Minoan spora* Branding and packaging design
Minoan Spora is a range of products from the island of Crete, including olive oil, herbs, and infusions, honey, olives, rusks, and cookies. Inspired by the authentic Minoan diet, famous across the world for its health benefits, Minoan Spora products are described as ‘The jewels of Minoan land’. Hence for the packaging, we researched the elaborate Minoan jewelry to create geometric patterns depicting the ingredients of each of the products in the range. The color palette mostly refers to the frescos and archaeological findings from this era, however, earth tones were also used to represent the Cretan land and the process of sowing.
* Spora = the Greek word for sowing, the process of planting seeds.


Ioanna Drakaki Weylandt

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  • Creative Director

Project Tags

  • packaging design
  • logo
  • identity
  • Illustration
  • Copywriting
  • photography
  • Branding

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