MIP Markets: B2B Brand Presence at 5x International Markets
Client: ITV Stakeholders: Adrian Last, EVP, Director of ITV Studios Marketing Role: Project Manager
Description:
Continued responsibility for brand presence for ITV Studios at the largest television sales markets in the world. ITV Studios House is a complex and unique temporary structure that was born in 2016; a 478 sqm footprint made up of 10x shipping containers and repurposed each 6 months in Amsterdam to be re-installed on the Croisette in Cannes each April & October.
Stakeholder Feedback:
"Bonjour to you all and a big big thank you from me for all your hard work, big effort and usual extremely high standard of delivery. This mipcom was actually one of my favourites: the energy and vibe around the House was right up there, our events worked well, the terrace was a hit and that’s before we even talk about the ponies! You are the best events team in the business, and we have the best presence at mipcom, so thanks again and enjoy relaxing."
Adrian Last, EVP, Director of ITV Studios Marketing
MIPCOM 2019 Remit:
- Project lead for ITV Studios House build; including overseeing enhancements and graphic adjustments
- Project lead for catering piece; including breakfast service, lunch service, afternoon catering, specific event catering and management of catering suppliers
- Concept creation and project lead for exclusive In For A Penny activation with Ant & Dec and Stephen Mulhern
- Concept creation and project lead for Love Island terrace extension
- Concept creation and project lead for pop-up frosé bar
- Project lead for ITV Studios family social event for120x internal sales team
- Project lead for ITV Studios press breakfast event for 50x press attendees
- Project lead for ITV Studios house party event for 500x clients; including introduction of new entertainment act
- Project lead for private cocktail reception for 50x key clients
- Project lead for ITV Studios talent; including participation in events and activations
MIPTV 2019 Remit:
- Project lead for the delegate piece; including overseeing transportation and accommodation for 80 delegates from across EMEA, APAC & the Americas
- Project lead for delegate communications throughout the market
- Project lead for ITV Studios House technology & AV and the point person for internal digital sales queries; including the relaunch of 3x brand new sales tools and a new online internal meeting management and lunch bookings system
- Project lead for ITV Studios House front of house team; including briefing and management of 4x team members
MIPCOM 2018 Remit:
- Concept creation and project lead for exclusive Love Island activation with contestants from the UK, Australian & Nordic series
- Concept creation and project lead for Love Island terrace extension
- Concept creation and project lead for pop-up Love Island cocktail bar
- Project lead for Love Island masterclass event for 50x key international format buyers
- Project lead for ITV Studios press breakfast event for 50x press attendees
- Project lead for the delegate piece; including overseeing transportation and accommodation for 120 delegates from across EMEA, APAC & the Americas
- Project lead for delegate communications throughout the market
- Project lead for ITV Studios House technology & AV and the point person for internal digital sales queries
- Project lead for ITV Studios talent; including participation in red carpet events and press activity
MIPTV 2018 Remit:
- Project lead for the delegate piece; including overseeing transportation and accommodation for 80 delegates from across EMEA, APAC & the Americas
- Project lead for delegate communications throughout the market
- Project lead for ITV Studios House technology & AV and the point person for internal digital sales queries
- Project lead for ITV Studios House front of house team; including briefing and management of 4x team members
MIPCOM 2017 Remit:
- Concept creation and project lead for exclusive Love Island activation with winning contestants from the UK series
- Concept creation and project lead for pop-up Love Island prosecco bar
- Project lead for ITV Studios press breakfast event for 50x press attendees
- Project lead for the delegate piece; including overseeing transportation and accommodation for 120 delegates from across EMEA, APAC & the Americas
- Project lead for delegate communications throughout the market
- Project lead for ITV Studios House technology & AV and the point person for internal digital sales queries
- Project lead for ITV Studios House front of house team; including briefing and management of 4x team members
- Project lead for ITV Studios talent; including participation in award ceremonys and red carpet events