Miroma Group Identity - Redefining a global media company

  • Josh Spencer

Partnered with the Miroma Group to define a bold new purpose for their brand. Created the identity and set overall art direction for the Group. Core Services of the Miroma Group include commercial media trading, planning based on real-time data and insights, production and editing of content, cultural creative production plus a portfolio of consumer brand and media platform companies.

The new identity conveys Miroma’s organisation and distinct character. A striking, graphic symbol was introduced to reflects the firm’s strong culture and style alongside a visual language that speaks to each business inside the group.