Mizuno Running AW23

We were asked to create and produce the AW23 Running category campaign for Mizuno’s Core Four – Wave Sky, Wave Rider 27, Wave Rebellion Pro, and Wave Inspire 19. We used Manga illustration as a device to show the product benefit of each of the shoes, as well as the brand’s Japanese heritage. This was then used across all the assets, including two films, and action and product stills.