MLB Major League Baseball Softball60

A brand new 60 minute concept to increase the MLB exposure in Europe . We created a 60 minute version of Softball called Softball60. The concept was to reduce the length of games and make it more appealing to play instead of only watching. We launched 2 corporate leagues in London and Frankfurt, with free apparel and equipment, giving the full MLB experience. In Collaboration with Studio Juice, we designed a full brand identity with a new logo incorporating the MLB logo along with a fully responsive website and the Softball60 app for both android and iOS. We built the app from scratch, with the app having multiple features including team management, game management, live in-game scoring, coaching videos and team messaging. Branding / UX / UI / Website / Presentation