MOA - Museum of Associations is a collaborative project which brief was to create an identity for an exhibition space inspired by "Chestnut Nursery" in Poole. The main concept was to represent the place and its connection to the locations we have visited. The theme for the exhibition is “Growth & Decline”. When developing the visual direction of the project, we experimented a lot with shapes and colors and how associations are related. Together with Francisca Xavier we used a dott as a main element of branding identity for MOA. For the exhibition space itself, we were looking for a system that would function as a clear guide through the whole project.